Optimize your marketing campaigns with LivePerson Campaign Viewer

LivePerson Campaign Viewer provides real-time insight into all marketing activities that drive traffic to your website. Get in-depth details about visitors — grouped by each campaign — the minute they arrive on site.

Campaign Viewer

Thanks to our continuous innovation, experienced staff and integration of communication channels, LivePerson is the hands-down top choice for over 8,000 businesses worldwide, and here's why:

Track All Roads That Lead to Your Site

Campaign Viewer provides an in-depth understanding of how visitors arrive on your site. Instantly identify visitors who:

  • Respond to a marketing campaign, such as promotions, Google AdWords, e-newsletters, affiliate programs and more
  • Type your URL directly into their browser's address bar
  • Arrive by means of a link on another site
  • Reach you via organic search

Assess Online Marketing Initiatives

The Campaign Viewer lets you make rational choices about your online campaigns. Use this strategic data to immediately adapt campaign content or design to deliver desired results.

For every visitor you'll see:

  • Campaign Medium — Indicates the type of campaign that brought the visitor to your site, e.g., a paid search or an email campaign
  • Campaign Source — Identifies the visitor origin, e.g., the CPC provider or the URL of a referring website
  • Search Keywords— Shows keywords searched to reach your site. For CPC campaigns, shows the keywords and CPC provider that led the visitor to your site
  • Creative — Describes the version of an ad that your visitor clicked
  • Name — Names the particular promotion that led the visitor to site

Multiple Tools for Complete Analysis

LivePerson Campaign Viewer and web analytic tools such as Google Analytics are important tools for helping you optimize your marketing initiatives and increase revenues.

Both tools provide valuable insight into you visitors. But how do you know when to use each feature? View chart that provides a comparison of both features.

View Demo to learn more.

LivePerson Campaign Viewer Web Analytics (eg Google Analytics)

Provides Real-time data

Campaign Viewer allows you to walk the floor of your online store and watch how individual visitors react to products and promotions.

See in real time:

  • Who's on your site right now. Get detailed visitor information such as geolocation, and identify repeat shoppers or registered customers
  • How visitors reached your site (via paid search, eNewsletter, banner ad)
  • Visitor interests based on the product pages viewed, forms completed, items placed in the shopping cart, and more. View in real time, or capture for later use

Provides historical data

Google Analytics lets you uncover detailed patterns in visitor behavior based on captured historical data.

Get detailed reports of:

  • Critical visitor trends, including how visitors reached your site (paid search, eNewsletter, banner ad)
  • Paths and process flows on your website that led to the most chats or click-to-talk interactions
  • Statistics about the geolocation and other characteristics of your chatter

Benefit

Optimize marketing campaigns and website based on real visitor session information. Save money by identifying and eliminating keywords that bring unqualified visitors to your site.

Agents affect an individual visitor’s behavior or the outcome of a session. For instance, agents can opt to engage a visitor who has abandoned an order, or offer a special promotion to a valued repeat customer.

Benefit

Optimize site and marketing initiatives based on historical data. Identify and assess trends over time, for instance, buying patters of visitors by region. Use that intelligence to develop profiles of visitors to engage. Measure, report on and enhance ROI.

Perfect for

  • Eliminating negative keywords (keywords that bring unqualified visitors to your site)
  • Pinpointing issues or holes with process flows, navigation or content on your website
  • Understanding behavior from specific visitors or segments of visitors
  • Making rational choices about your traffic-driving campaigns and implementing immediate enhancements so that campaigns deliver desired results

Perfect for

  • Analyzing general visitor and traffic trends on your website
  • Assessing and reporting on the ROI of marketing campaigns

Not suited for

  • Analyzing general trends
  • Reporting on ROI of marketing campaigns

Not suited for

  • Identifying issues with website flow or content
  • Understanding behavior from specific visitors or segment of visitors
Turn on the Lights in your Online Store