Marketing Analytics Manager

New York, NY

You are cordially invited to consider LivePerson, a dynamic and high-growth company, as your next place to work, contribute and grow. As a global community, we believe in the possibilities of personal ownership, a commitment to help others and the ability to individually author our environment. Fast-paced and entrepreneurial, our workplace is a community, where every interaction is an opportunity for lasting connection.

Founded in 1995, the LivePerson (Nasdaq: LPSN) value proposition is providing online engagement solutions that facilitate real-time assistance and trusted expert advice through channels like chat, click-to-talk and intelligent engagements. Connecting businesses and experts with consumers seeking help on the Web, our hosted software platform creates more relevant, compelling and personalized online experiences. Every month, our technology helps millions of people succeed online; more than 8,000 companies, including EarthLink, Hewlett-Packard, Microsoft, and Verizon, rely on LivePerson to maximize the impact of the online channel.

We are seeking a Marketing Analytics Manager to work from our New York headquarters. You will be tasked with implementing research projects to identify and solve business issues, both strategic and tactical. You will also provide high quality data analysis and campaign management functions for the B2C business. Projects include creation of marketing campaigns, tracking of response and sales data, model development, and ad hoc analysis/organization of various information sources. Your goal is to create a competitive advantage for LivePerson by delivering actionable and insightful models that increase acquisition of new clients and lifetime value, a direct and immediate impact on our business.

For the right person, joining our community is a dream opportunity.

What would you own?

  • Actively design and implement predictive models and analyses that drive new subscriber acquisition channels. Understanding the business in depth and partnering directly with channel owners will be key to success.
  • Explore trends in the business using various data mining techniques to create actionable insight, both proactively and in response to channel owners' requests.
  • Conceptualize and champion tests geared toward continually improving business results. New ideas will come in from everywhere, but ultimately, you'd be responsible for recognizing the good ideas and turning them into actionable models.
  • Propose and lead innovative mathematical approaches to solving complex business problems, utilizing available research.

How would you help others?

  • Proactively identify new trends and/or opportunities to use predictive modeling and statistics to drive business value throughout marketing and the company. Though you'd be focused on new subscriber acquisition, actionable insights that impact any core part of the business are welcome.
  • Provide segmentation analysis and list pulls for campaigns.
  • Manage data migration, addition and enhancement projects as it pertains to the marketing data warehouse.
  • Collaborate extensively with stakeholders to ensure that solutions meet business needs, permit valid inferences, and functionality can be implemented.

What you need to bring?

  • 3-5 yrs in a database marketing environment or as a business analyst in a systems environment; B2C experience required, eCommerce preferred
  • Experience with web analytics & Omniture or comparable web analytic tools; know how to access a MSSQL DWH directly using SQL
  • Strong PC skills with advanced Microsoft Access and Excel knowledge
  • Analytical orientation and strong problem solving skills
  • Ability to prioritize, and manage multiple projects simultaneously
  • Excellent written and verbal communication skills; ability to synthesize information to key takeaways to communicate with senior management
  • Experience using college level statistics in a web environment (SAS plus)
  • An understanding of ETL process
  • Multivariate testing (Test & Target specifically a plus)

We want our community to be passionate about the potential of our technology, dedicated to helping others, consummate communicators and highly intelligent. If you know with conviction that you possess these attributes, then we invite you to apply!

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LivePerson is an equal opportunity employer.

All openings are for full-time positions unless otherwise indicated.